MTV FIT sessions x adidas
MTV Fit Sessions is a mini-series featuring 8 inspirational Australian athletes and influencers.
The 12-part digital series in partnership with Adidas, delves into the athletes and influencers unique stories of success, challenges, inspirations and fitness workouts. The content covered all of MTVs platforms; on-air, online and social and supporting native editorial.
Winner of the ‘Most Outstanding Advertising Campaign’ Astra Awards 2017
CASE STUDY
KAYLA ITSINES
Kayla Itsines is one of the 30 most influential people on the internet with 8 million following on Facebook and 5 and a half on Instagram. In this episode we find out about her incredible story of success and the inspiration behind her brand.
MORGAN MITCHELL
MTV and Adidas caught up with Australian 400m sprinter Morgan Mitchell in Melbourne in the lead up to the Olympic Games in Rio. We hear about her unique story of success and the dedication it takes to be an Olympic runner.
LAURYN EAGLE
Lauryn Eagle is a professional boxer and water skiing champion. In this episode we find out what made her want to become a professional boxer, and what motivates her before a fight.
MTV IT girls x H&M
H&M & MTV created a two week campaign for their #ladylike range. Using the #MTVITGIRLS brand we created two x four minute episodes produced in-house for H&M. We found influential woman who are killing it in their creative fields, breaking down typical ‘girly’ stereotypes and bringing new meaning to what it is to be #ladylike. Working with H&M, MCN & UM Agency the content covered all platforms; on-air, online and social and supporting native editorial.
H&M first ever Australian campaign to amplify their #ladylike range.
CASE STUDY
H&M IT GIRLS / EPISODE 1
Ainsley Hutchence Sticks and Stones agency meets with female DJs Olivia and Ebony of creative collective Izmz and talks what being #ladylike means to them, including celebrating diversity and encouraging women around the world to be who they truly are.
H&M IT GIRLS / EPISODE 2
Ainsley Hutchence of Sticks and Stones agency meets controversial tattoo artist Lauren Winzer and illustrator Nanami Cowdroy who are part of all-female artist collective CURVY to talk about the importance of challenging gender stereotypes, supporting other female creatives and redefining what it means to be ‘ladylike.’
MTV TRIPPERS
#MTVTRIPPERS travel series is based around bringing influencers from around the world to NSW, Australia and pairing them with a local guide. The campaign in partnership with Destination NSW, is designed to showcase NSW as an exciting, accessible and affordable destination for 16-34 year old travellers. Production Company No Roles for Sam. Director Dan Mansour.
1.8 million video view across Facebook, mtv.com.au & mtv.co.uk // 1.14 million total online engagement
Winner of the ‘Most Outstanding Advertising Campaign’Astra Awards 2016
CASE STUDY
TASH / TYSON
Join Tyson Mayr (@tysontravel) and Tash Oakley (@tashoakley) as they make their way along the stunning NSW South Coast. Tyson tests Tash’s nerves as they go with skydiving in Wollongong as well as wake boarding and stand up paddle boarding on Lake Conjola. He then steps it up with dirt kart racing, rock climbing, abseiling and an afternoon in the sun on the stunning white shores of Hyams Beach in Jervis Bay. Finally Tyson cracks Tash’s nerve with an oyster tasting.
TYSON / PIETRO
In the hunkiest episodes of Trippers yet, featuring guide Tyson Mayr (@tysontravel) and the Hottest Maths Teacher Alive Pietro Boselli (@pietroboselli) from Italy. Tyson and Pietro explored the NSW Blue Mountains including abseiling, hiking and cannoning. They learn about Indigenous history with a tour from guide Mary who fills them in on the female Tribe Leader Barangaroo. They experienced the Australia Open of Surfing festival, go snorkelling at Manly, sail on the harbour and found out what Sydney's Mardi Gras is like from inside the parade.
Corona sunsets tour
MTV & Corona collaborated to create a three part content series - Joining the Rubens. Comedian Sam Tounton went on tour with 5-piece alternative rock band The Rubens on their Corona SunSets Tour. His aim is to live the life of a 'Ruben' for four days.
Working with Monster Children and MCN the content was pushed out across on-air, online social and editorial. Produced in-house with Director Ken Karpel.
"Partnering with the Rubens & MTV was a no-brainer for us as the Sunsets Tour delivered an amazing experience for our drinkers across the country” - Brand Manager Corona
TRAILER
PROJECT 4 / EPISODE 1
Sam Taunton meets the The Rubens towards the end of their SunSets music tour who have been playing 22 free live shows across Australia.
He tries to win them over with his personality and activities in Noosa on the first leg of their Corona Sunsets Tour.
EPISODE 2
Sam Taunton tries a different tact this time to win over The Rubens by selling merchandise for the band in Byron and Brunswick Heads.
EPISODE 3
The Rubens arrive on the Gold Coast and Sam Taunton wants to create a keepsake from their time on the road together. Will the band accept him as the six member to the band?
ADIDAS: KING OF COOL
MTV & Adidas collaborated with Adidas to find the 'King of Cool'. Lana Kingston won the the opportunity to interview two incredibly gifted artists Mulga and DJ Bam Bam.
MULGA
BAM BAM
BOOSTED INSPIRATION SERIES
Cadbury's Boosted Inspiration campaign was born to honor people who "seek to start stuff" and Meme Myself and I profiles three industrious individuals searching for the next big thing online. Written and directed by Christiaan VanVuuren and Nick Boshier.
Winner of Astra's Most Outstanding Use of Consumer Advertising Campaigns
EPISODE 1: MEOWBOOK
EPISODE 2: SLATING
EPISODE 3: BIG HEADING
CRUST PIZZA
The campaign included a series of videos each documenting the making of quirky handcrafted creations - the first of which being the Crust pedal-powered dining table - in order to kick start a social conversation around consumers love for hand-crafted creations. Production Collider Films, Direction Particle
WATERMELON
BIKE
