SNOOP

Welcome Snoop was a Marketing campaign for MTV Australia with creative agency Lowe Sydney. An integrated advertising campaign focused on the suggestion that Snoop Dogg was planning to move to Australia. The campaign included a mockumentary that ran across MTV’s platforms supported by a print campaign.

Unfortunately Snoop’s re-entry into Australia was denied by the Australian Federal Government in the wake of his drug-related convictions. The campaign became a movement to gain citizenship for Snoop.

The Welcome Snoop Campaign won Gold Lion (Promo) in 2008 and One Show Gold Pencil for best scripted series along with 25 other awards.

CASE STUDY

MTV CHANNEL REBRAND 2008

MTV Australia re-branded the channel and gave the logo a life of it’s own, including background plates of urban Australian locations. This re-brand was so popular it was rolled out Internationally and won numerous awards including Gold Promax logo, style guide, campaign design and image publication in 2008.

Design and Animation by Umeric.

MTV Australian Video Music Awards 07

The Australian Video Music awards was the biggest event on the music calendar. Featuring Good Charlotte, Fergie, 30 seconds to Mars and Pink. This campaign multi-platform included: air promotion, prints assets, show titles and event branding.

Design by Alter Melbourne.

MTV Australian Video Music Awards 09

The Australian Video Music awards was the biggest event on the music calendar. Featuring Host Fall Out Boy Pete Wentz, The Killers, Kings of Leon Wolfmother, Sia and Jessica Mauboy. This campaign multi-platform included: air promotion, prints assets, show titles and event branding.

Graphics Design: Resolution Design Sydney

MTV SNOW JAM

SnowJam 2008 event was at Mount Hutt, Christchurch, New Zealand including musicians w Lil Jon, Fat Joe and Baby Bash as well as Aussie Rockers The Vines. This campaign multi-platform included: air promotion, prints assets, show titles and event branding.

Design and animation - Pat Clair

THE LAIR

The Lair was a live television show on MTV that showcased unsigned and breaking artists as well as high profile international acts. This campaign multi-platform included: air promotion, prints assets, show titles and event branding.

Logo Design by Sixty40

Launch of MTV New Zealand

Launch campaign for the MTV channel in New Zealand called “Pure NZ Goodness". The integrated campaign is centred around a fictitious dairy factory set amongst the lush green hills of New Zealand. Inside the factory the cows are milked by bikini clad girls and delivered all over New Zealand in MTV milk vans. The milk has strange side effects for those who drink it. In one of the ads a couple stab each other after drinking the milk, while in another, girls rub blood soaked steaks all over their bodies. Ironically, the campaign line is “Pure NZ Goodness".

The campaign rolled out with 3 x 45 TVC’s on both free to air and New Zealand’s Cable network, Sky TV. The rest of the campaign, including print, poster, and interactive targets the streets of New Zealand with outdoor placements including billboards, metrolites and magazines including Remix and Pulp. Directed by Michael Spicca

FROM THE ARCHIVE